September 2013 Inside Tech Services
Written by: Jodi Cicci
“Isn’t there a saying, ‘If you build it, they will come’? Whoever coined it definitely was working off of a known customer community!”
Customers demand more industry and best-practice knowledge from software vendors and software tool consulting firms today as technology continually enhances the business process and operations experience. Successful vendors and consulting firms are ones that anticipate customer needs by having a level of understanding from the customer viewpoint. Customer viewpoints captured in surveys, trade magazine, and analyst reports support industry trending but lose the dynamic of direct customer interaction. Building or participating in a customer community can provide valuable, real-time reactions, promotions, and interactions for your organization and allow quicker services offering development and customer adoption to meet changing customer needs.